From: "Marina" <marina@apricity.studio>
To: <_t.e.s.t_@example.com>
Subject: Welcome to a year of building *your magnificent brand!
(*badass, courageous, introvert brand! 😄)
 â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ

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52 Ways to Grow Your Badass, Courageous Introvert Brand

WEEK 1

BREATHE

Hey ,


Welcome to 2023, and the brand new version of my weekly missive,

"52 ways to grow your brand"!


Have you been watching at all the excitable extroverts, running around and SEIZING THEIR 2023?  


Business society dictates you should be hurling yourself at the New Year at a hundred miles an hour...


...but let's not be hasty. We're introverts, after all. You're probably only just peeling yourself out of the holiday cosiness, squinting at the mounting mountain of unopened emails and dipping a tentative toe back into the world of serious work.


Perhaps you've even had a case of the lurgy (like myself).


So really. Let's not be hasty.

Brand building will still be a thing next week.


For now, let us simply acknowledge this:

In order to grow our (badass, courageous, introvert) brands, we ourselves will be asked to grow. To stretch and to step into the unknown. And to be what we've promised ourselves to be - our truest, brightest, most badass selves - we'll have to expose ourselves to some scrutiny, i.e. vulnerability.


What I'm saying is that it's going to be a bit uncomfortable from time to time.


But growth only happens outside our comfort zone. If we want growth, we must choose discomfort.


Brene Brown calls it choosing courage over comfort. 

This is something I've embraced, plastered reminders of all over my house and practiced for a few years. And if I've learned one thing doing that, it's that this choice

  1.  makes all the magical difference in getting my ass off the couch and do stuff,

  2.  is something I need to make consciously, every day, and

  3. gets easier over time as I lean further into this courageous me.

And I know it'll do the same for you, too.

So let's celebrate our awesome achievements to date, and put some exciting stretch goals in the calendar! Let's get uncomfortable together!!


Ok, bit creepy 😅 but you get what I mean.


And don't worry. This is no Tony Robbins-style seminar. This is no 10 X YOUR INCOME IN 3 MONTHS kinda thing.


I mean, eww.


No. This is brand building for introverts. It's slow branding.
Like, you know, slow tourism or slow food.


Deliberate. At your own pace. Doing more of what you love and what works for you, and savouring every delight along the way. Stopping to watch the sunset - while still growing magnificent, impactful, badass brands!


Yes?


YES!! 😄


So for now, just breathe, quietly commit to growth and put the mantra below somewhere you can be reminded of it often. (I personally have it as a desktop background on my computer).

I'll see you in week 2! 💜

Marina

MINDSET SHIFT

"I Choose Courage Over Comfort"

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